TT area is one of the deciding factors of a movie’s success. TT area comprises the districts around Tanjavur and Trichirappally. That is the reason for why MR is given the status of success defining area. Since the times of MGR and Sivaji, this region comprises the cine goers and movie lovers. In Madurai and Ramanathapuram districts movie craze fans are more. It is well known fact that if Madurai area receives a movie well, the whole state would also receive the film the same way. This area is the deciding factor of most of the movies. It is one of the important areas to judge the collection of any film, main reason being the majority of floating population. This area comprises Salem and Dharmapuri districts. However, now it is the biggest area because, apart from Coimbatore city, the release centers include as many as 35+ surrounding towns such as Pollachi, Tiruppur, Udumalpet, Mettuppalayam, etc. Earlier the release centers were only up to Coimbatore city belt and surrounding regions. (We purchased Vijayakanth’s ‘ Engal Anna’ Chengelpet rights alone for INR 60.00 Lakhs)Ĭoimbatore is considered as the biggest area in Tamil movie sales as of now. As Chengelpet includes majority of the expanded Chennai city, the rights are sold at good prices for Chengelpet area. Many movies are bought with the NSC area rights and sold individually for North Arcot, South Arcot and Chengelpet districts. NSC (Old North Arcot, South Arcot and Chengelpet districts) Chrompet, Thambaram, Adyar, Thiruvanmiyur, Prarthana and Mayajal screens also would be considered as Chengelpet.Ģ. Similarly in North Chennai region, theaters ahead of Thiruvotriyur would be with City area and beyond them would be with Changelpet. Screens beyond that like of Koyambedu, SSR Bangajam, Devi Karumari, Kasi, Jyothi would be included in Changelpet area. City South ends with AVM Rajeswari Theater. It is not present in the expanded city but old Chennai city boundaries are still considered as city rights in movie business. This most important movie rights are rights to screen a movie in the theaters of Chennai city. Let us quickly discuss about each of the above here TK (Thirunelveli and Kanyakumari disctricts) MR (Old Madurai and Ramanadhapuram districts)ħ. NSC (Erstwhile North Arcot, South Arcot and Chengelpet districts)ĥ. We have already discussed that Tamil movie trade is included in seven areas, namely Ģ. It would tire the producer out and make him pity himself before he sells the movie off for all areas. In case of small budget films, it would be a great difficulty for the producer to sell the movie. Big starrer movies such as Rajinikanth, Kamalhasan, Ajith, Vijay, Surya and Vikram will be sold off almost immediately with stiff competition within the distributors.
So how does the movie trading business work? How do they start the business of selling the movie? Generally if it is a movie with big names in it, putting it in market would be smooth. The expenses incurred in the production would equate the expenses incurred by the distributors. As a matter of fact, the difficulties of making a movie are equal to that of trading it. That is where a producer could recover the money he had invested in the making of the movie.
The task is not complete for the producers with last day of shooting or the day when the movie’s editing is completed.
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